We are frozen in time

I just read one of those articles that puts into words something that I've been thinking about for a while. Don't you love it when that happens? It saves me the trouble of writing it.

The article I read was in Vanity Fair, "You Say You Want a Devolution?". It's about how until the 90s culture and fashion changed drastically, if not every decade, the certainly every 20 years.

So if you compare a photo from 1950 to one from 1930 or 1970 the differences are instantly recognizable. But a photo from 1990 versus one from 2010? We're pretty much wearing the same things.

The author has a few interesting theories on why that is. (Spoiler: Companies don't like change.) Are we letting business dictate our personal style? I can see that.

Is the world changing so quickly that we revert to the familiar? Is that why everything in the culture is a revival? I can see that too.

I'd say retro has been the most enduring cultural value/aesthetic ever since I was a teenager in the 90s.

What say you?

I collected covers from the American version of Vogue magazine to illustrate this for you. I see a change in every decade -- a distinct look and style -- but the covers from 2000 and 2010 are not only interchangeable, but the women on the covers haven't aged a bit. (Photoshop!)


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