My name is Roxanna Sarmiento. I'm the writer behind this blog and I’m glad you’re here.

I’ve lived in the Dominican Republic, Spain and pretty much worked my way up the east coast of the United States. I now live in Boston with my husband, our three sons, and our crazy Boxer, Lola. We like it here.

I’d love to hear from you! Please  email me at hello@roxsar.com or connect with me on my social channels linked on the header. Hint: I'm always on Twitter and Instagram. I'm @_roxsar_ at both places.

What else? I’m fluent in both English and Spanish, and know enough French to find the library. I do my best to travel and see the world. 


I have the best day job in the world -- I'm an owner/partner of the WeAllGrow Latina Network

As a bilingual and multicultural Latina, I'm fascinated in the ways that culture and language intersect in communications and human development. I studied psychology as well as both English and Spanish literature during college because I wanted to understand what motivates us and how language shapes our understanding of the world. In addition, I studied translation at the Centro de Lenguas Modernas at the University of Granada, in Spain. I also have an MBA from the University of Virginia Darden School of Business and have worked in brand and product management at some of the largest health and beauty companies in the world

My professional and educational background is very useful in my role at WeAllGrow Latina. I love to connect brands with digital influencers -- and sometimes I do the influencing myself. I work as an Influencer SME for large companies, and my particular passion is developing strategies to help brands connect with Latino audiences, as well as helping Hispanic storytellers find bigger and greater platforms to share their work. 

I’ve been blogging and writing for online publications since 2005. (That probably makes me sound ancient in Internet years.)

On the internet, I’ve done everything from founding various blogs (including a now inactive lifestyle blog for parents of boys), contributing a weekly column for weekly column for Disney's Babble, writing for Cool Mom Picks and a freelance writer for various websites (contact me for clips). I’ve worked as a contributing editor for BlogHer Style. You can also find my past work on fashion at StyleList, everything I know about weddings at AOL’s Aisledash and read about my favorite places in Boston over at Girl’s Guide to City Life.

I've been honored to be named a Social Media Fellow by the UN Foundation, A Voice of the Year by Blogher, a Top 100 Blogger by Disney's Babble, and been featured on the New York Times' Room for Debate section, where I argued passionately against bake sales

I also enjoy speaking. Most recently I moderated one of the keynote panels at the #WeAllGrow Summit on connecting influencers and brands and was part of a panel at Mom 2.0 on negotiating. In the past, I've spoken at Mom 2.0 (2012) on transitioning to what's next after mom blogging and in the Voices of the Year Keynote at Blogher ’10 on blogging identity and design. And I'm one of the creators and inaugural speakers at Pivot Boston -- a community of entrepreneurial women that mentor, advise, and encourage one another -- and who collectively empower women in greater Boston.


I would absolutely love to hear about your campaign and discuss how I can help you. My work email is roxanna@weallgrowlatina.com.


I reserve the rights to all my words and pictures, and you may not use them without my permission and proper attribution.