About

My name is Roxanna and I'm the writer behind the letter and this site. I hope you enjoy them!

Why do you do this?

I love helping women to be free + creative. I've worked with everyone from huge companies to startups (you can read on below to learn more about my business bona fides) but in the end nothing beats writing directly to you.

One of the reasons I love writing is that the creative life is a lot of fun!

Living creatively has introduced me to talented people from all over the world and taken me from debating the merits of bake sales in the New York Times to going undercover in southeast Asia on behalf of an NGO to who knows what's next.

I know that following your creative dreams will bring more of what you love into your life as well.

How do I get in touch with you?

I’d love to hear from you! Please email me at hello@roxsar.com

Let's keep in touch on social — I'm always on Twitter and Instagram.

Tell us something we don’t know about you.

I’ve lived in the Dominican Republic, Spain and pretty much worked my way up the east coast of the United States. I now live in Boston with my husband, our three sons, and our crazy Boxer, Lola. We like it here.

What else? I’m fluent in both English and Spanish, and know enough French to find the library. I do my best to travel and see the world.

PROFESSIONAL BIO

Roxanna earned her MBA from the Darden Graduate School of Business at the University of Virginia and has been working at the intersection of marketing and culture ever since.

In writing, she's done everything from debating the merits of bake sales in the New York Times to writing a weekly column for Disney's Babble; bylines include HuffPost Weddings, Stylelist, Colgate, Butterball and Blogher. Currently a partner at #WeAllGrow Latina Network where she's the editor-in-chief for the AMIGAS community and write a monthly newsletter to over 12K subscribers.

In addition, she's active at industry events: Recent speaking engagements include participating in a panel at the Word of Mouth Marketing Association Summit (2017), Harvard University's LEAD conference (2018), the Massachusetts Conference for Women (2015 + 2019) and the Harvard Business School Alumni Association of Boston (2019) as well multiple engagements #WeAllGrow Summit, Blogher, and Mom 2.0.

She has a wealth of marketing and brand management experience having worked with Hispanic, Latin American and general markets for global leaders such as L’Oreal and Colgate-Palmolive before focusing on writing and digital strategy. She brings her experience, marketing and sales know-how to her consulting clients and to her position as COO and owner/partner of the WeAllGrow Latina Network. At #WeAllGrow Latina, she leads teams that created campaigns and activations for global brands like Dove, Quickbooks, YouTube Kids, Dole, Disney, Kohl's and Red Bull.

A bicultural American with deep Dominican and Colombian roots, Roxanna grew up in Santo Domingo and Miami. She now calls Boston home, where she lives with her husband, their three sons and a crazy boxer named Lola.

I reserve the rights to all my words and pictures, and you may not use them without my permission and proper attribution.

one thing you should know about me: i live in boston, but i don’t like the cold

on stage at the NYT during the Word of Mouth Marketing Summit 2017 — on stage at the NYT during the **Word of Mouth Marketing Summit 2017**